Marketing

Recognizing the wide variety of options for communicating your message, as well as the significant expense often associated with traditional methods of advertising such as printed media materials and an active public relations campaign, Bloom Metz Consulting can help allocate an organization’s often limited resources more effectively to achieve desired outcomes. By focusing on “relationship marketing” which often includes all forms of digital marketing that offer methods of communicating, Bloom Metz Consulting will help you strengthen existing relationships and identify new engagement methods, whether for users of your services, members or donors.

Above all, we offer a disciplined approach to strategic marketing which can help unlock your organization’s potential.

Marketing Initiative Implementation
Once a Marketing Plan has been developed whether for the on-going needs of your organization or specific to a capital, annual or other campaign, Bloom Metz Consulting offers all the expertise and resources necessary to execute your marketing strategy. We will oversee the development of all creative elements such as brochures, ads, newsletters, donor solicitation materials, printing, etc. as well as digital media development including websites, social media and training for staff, volunteers and others involved with the marketing of your organization.

Strategic Marketing Assessment
Bloom Metz Consulting will provide a detailed analysis of your industry as a whole as well as how it relates to your specific organization. The Strategic Marketing Assessment Report will present specific findings on where key opportunities lie, as well as a series of detailed recommendations on how you can more effectively market your organization – far beyond what brochures you should produce or ads you should run. In addition to detailed recommendations regarding what traditional marketing materials would benefit your organization, we will provide recommendations for programming, staffing and initiatives that can greatly contribute to your organization’s goal acheivement without costing a lot of money.

Strategic Marketing
Bloom Metz Consulting can help you create marketing programs, outreach efforts and materials that effectively communicate who you are, what you do and how your audience can benefit from it. Recognizing the wide variety of options for communicating your message, as well as the significant expense often associated with traditional methods of marketing such as advertising and printed materials, Bloom Metz Consulting can help allocate your organization’s limited resources more effectively to achieve desired outcomes. By focusing on “relationship marketing,” Bloom Metz Consulting will help you strengthen existing relationships and identify new recruitment methods, whether they are for users of your services, members or donors.

Digital and Direct Marketing
There are many new ways to reach our audiences. Our team will help you communicate to your audience using both print and digital materials beginning with strategic development of creative to design and implementation of print materials as well as email and social media campaigns. We can also help with web assessments, to analyze your current website and email campaigns and see where, if any, improvements can be made. We will help you optimize your efforts with search engine optimization, trackable and measured web statistics, and email success reports to see how we can help you go the distance in all your marketing efforts.

Social Media Marketing
Are you interested in utilizing the new opportunities that social media brings but have no idea how to start? Have you started to implement social media marketing but have no idea how to measure if it’s working? Are you just curious as to what social media is and how it can work for you? Bloom Metz Consulting has the expertise to guide you along, educate you about this exciting new medium and show you how to make it work. Social media is an extremely inexpensive and effective way to talk to your community, and involve them in your organization!