Why Endowments Now!
by Seth Bloom Focusing on building – or establishing for the first time – your endowment fund is perhaps the best way to respond to the challenges presented by a strained economy. Given the recent challenges nonprofit organizations have been facing, focusing now on strengthening – or perhaps establishing for the first time – your endowment fund, may seem antithetical to how most organizations have been responding: working harder to raise more money today, or cutting back on expenses. Both strategies are reasonable and even advisable, yet putting your future on hold by not focusing on...
read moreClient Genealogy – Donor Genealogy
Have you ever figured out where your major donors come from? I call it Donor Genealogy, ‘c2 and it’s a private sector marketing technique that may be useful to your organization. It means working backwards through your donor list, to see the ultimate source of your major donors. It’s a great way to engage board members and past presidents with institutional memory in helping you focus your dollars and energy where they will be most productive. ‘c2 This article talks a bit about it; if you want to learn more, feel free to contact me or give me a call at Bloom...
read more6 Steps to Developing a Strategic Marketing Plan That Works
Why is it that I’e2’80’99m often met with those glazed stares when I’e2’80’99m brought in as a Strategic Marketing Consultant and I ask to see an organization’e2’80’99s ‘e2’80’9cCommunications Plan’e2’80uc0u157 . This should be as basic to any organization as an Operating Budget and yet it seldom exists as a comprehensive, integrated and well thought out document. Why is this so often neglected by organizations when it is clearly so key to success in today’e2’80’99s competitive and dynamic...
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