Client Genealogy – Donor Genealogy
Have you ever figured out where your major donors come from? I call it Donor Genealogy, ‘c2 and it’s a private sector marketing technique that may be useful to your organization. It means working backwards through your donor list, to see the ultimate source of your major donors. It’s a great way to engage board members and past presidents with institutional memory in helping you focus your dollars and energy where they will be most productive. ‘c2 This article talks a bit about it; if you want to learn more, feel free to contact me or give me a call at Bloom...
read more6 Steps to Developing a Strategic Marketing Plan That Works
Why is it that I’e2’80’99m often met with those glazed stares when I’e2’80’99m brought in as a Strategic Marketing Consultant and I ask to see an organization’e2’80’99s ‘e2’80’9cCommunications Plan’e2’80uc0u157 . This should be as basic to any organization as an Operating Budget and yet it seldom exists as a comprehensive, integrated and well thought out document. Why is this so often neglected by organizations when it is clearly so key to success in today’e2’80’99s competitive and dynamic...
read more