Client Genealogy – Donor Genealogy
Have you ever figured out where your major donors come from? I call it Donor Genealogy, ‘c2 and it’s a private sector marketing technique that may be useful to your organization. It means working backwards through your donor list, to see the ultimate source of your major donors. It’s a great way to engage board members and past presidents with institutional memory in helping you focus your dollars and energy where they will be most productive. ‘c2 This article talks a bit about it; if you want to learn more, feel free to contact me or give me a call at Bloom...
read moreDonor Recognition: 10 Ways to say ‘e2’80u157 Thank You’e2’80u157
Why is that 9 out of 10 times when we’e2’80’99re conducting a Feasibility Study or a Development Assessment and we ask the interviewee ‘e2’80’9chow important is donor recognition to you and how important do you think it is to others’e2’80uc0u157 they reply it’e2’80’99s not necessary for them but it’e2’80’99s critical for others.’e2’80u157 ‘c2 The truth is ‘e2’80’93 and the proof is ‘e2’80’93 recognizing individuals should be an active component of your...
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